Sears Retail - Success

Sears NEW.jpg

EMC lighting technology expertise helped guide Sears to the Lithonia product line, and ultimately to the ES8R conversion kit.  The ES8R reduced the energy use per fixture by 35%, and improved light levels throughout the store.

62.4 Million kWh Saved to Date


Improving the Customer Experience

With annual revenues of more than $50 billion, Sears® is the nation's fourth-largest retailer.  The parent company of Kmart® and Sears, Roebuck and Co.,  Sears is known for its Kenmore, Craftsman, DieHard, Lands' End and Joe Boxer brands.  The retailer wanted to improve aesthetics and maximize energy savings at stores across the country.

Minimizing Impact on Customers

Escalating energy costs and an increasingly competitive retail environment prompted Sears to undertake major renovations in many of its stores.  Key improvements focused on energy-saving and cost-sensitive lighting that would also significantly improve the customer’s shopping experience. The retailer required a quick and easy installation that would minimize the project impact on store operations, employees and sales. Finding a product to meet these requirements, in addition to overcoming the challenges of installation in an open store, led Sears to the new ES8/ES8R products from Lithonia Lighting.


Sears - Freehold NJ - After1.jpg


Sears - Freehold NJ - After.jpg

Attracting Customers

EMC provided guidance as Sears chose Lithonia Lighting’s ES8™ and ES8R™ High Performance T8 lighting for their store renovations. The two-lamp T8 luminaires offer the perfect solution to Sears’ key challenges. Appropriate retail lighting design will attract customers and help them assess merchandise with ease resulting in increased retail sales.

“We have noticed the quality of the lighting has brought the store to life. The seasonal colors are much brighter than last year due to the new lights. The merchandise has a pop to it, bringing things to life throughout the sales floor. The store guests have made positive comments about the store.  This is due in part to the brightness and warmth the new lighting provides,”

Bill Breeden, Operations Manager.

Product Development Partnership

After installation, Sears found the ES8 and ES8R lighting fixtures from Lithonia Lighting to be the perfect solution for their retail facilities. The combination of light quality and energy savings could not be matched elsewhere. By working with EMC, Lithonia Lighting was also able to further develop the ES8/ES8R offering with an innovative retrofit assembly kit that accommodates several existing fixtures. EMC’s audits and site reviews provided Lithonia Lighting key pieces of information to assist in the development and deployment of the ES8R kits. This allowed Sears to reduce its overall project expenses while still realizing the unparalleled lighting improvements that the ES8 and ES8R could provide.  Sears was able to create a brighter, more natural lighting environment, while reducing energy use compared to other lighting systems.

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